What does it mean to be a countryside marketing company?

 Vanessa B  14/Aug/15  no responses.

DELIVERING the personal touch at all levels of business

You may have noted that there are a few companies out there which state that they are countryside marketing companies, but what does this actually mean? There is really no definition that can be found when you google “what is countryside marketing”. Instead, you get a list of different companies that offer the service, but no explanation. This article is intended to help explain what we think countryside marketing encompasses.

Countryside marketing does not mean you have to invest in the country

Countryside marketing is not just catered to small businesses and country residence. There are several large companies which use the services offered by such companies. Where the main focus is generally oriented to those that live and work in the countryside, it is not necessarily exclusive to those businesses that do.

Countryside marketing is a mindset

When countryside marketing is mentioned, a business is referring to the personal touch which is lost when using many urban oriented staging companies. Corporations and those companies which are focused upon city companies, typically have a manner which is to the point and a bit rough around the edges. Why is this? Urban companies have to work quickly and efficiently with large corporations that have very strenuous constrictions, deadlines, frustrating boards of executives, and financial advisors.

While we are not saying that every business is like this, we have found that countryside marketing is more “personal”. We are in no means slack in our approach however; we do believe that we focus more on the relationships between our clients than those companies which focus on corporate giants.

Our mindset is that your business is your only concern and that when we allocate time to you, it is our only concern. We are not thinking in the back of our minds about other clients, or how we can upsell services to you, we are here to work with you so that you reach your business goals.

What does Countryside Marketing cover?

Most countryside marketing companies such as PressPoint offer all the same services you would expect from a large corporate marketing firm. Marketing, PR, digital marketing, branding, media buying, graphic design, and publishing are commonly found. A great deal of businesses which choose to use the services of a countryside marketing business are either based rurally or have a rural customer base themselves. Some are often in the early stages of brand development, in need of a re-evaluation of their current marketing and branding, or want a fresh new approach to establish a new strategy or campaign.

Companies which have an established brand may find that they are not getting the customer responses which are desired. A countryside and equestrian company will analyse the areas which are showing positive responses and those which are getting negative feedback. Customer engagement will be the primary way in which your company’s performance will be tested. However, you can also expect to have time allocation, accountability, transparency, PR strategies, and mobile marketing addressed.

Everything that an city company offers most countryside companies offer as well, we just do it with a bit more personality and care.

Why should you choose a countryside and equestrian company for your marketing

Businesses which want to have a more personal approach to their infrastructure as it pertains to their marketing, branding, and time allocation and accountability do better with countryside and equestrian focused companies. As a general rule, the countryside companies will be more one-on-one with your business and branding strategy, whereas a company which in oriented to impressing boards and investors will be more apt to give you their strategy in stages.

For example: If you are developing a logo for your branding and you are a small business or a sole proprietary, then you want to be engaged with a company which can give you several ideas as to the best branding for not only mobile marketing and online branding but for printed marketing as well. A countryside company will explain to you the various designs, gain your input, and show you various options. The brand will be designed and marketed around your business. However, a corporate marketing agency which has limited time will take your business information and make a few logos based upon branding trends from which you will be instructed the best way to make it fit your business.

The main difference is that with countryside marking you are treated personally and your business is the bottom line. In a major corporate marketing firm, the bottom line is their priority, which is gained through your business.

Do you still have questions? We can help

If you have any questions regarding countryside marketing or the differences between our services and those of the more urban businesses, please feel free to contact us.

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How to determine the ROI on your product investment

 Vanessa B  08/Aug/15  no responses.

Calculate your potential Return on Investment on a Product before investing

If you are in business then the likelihood that you will be approached with investment opportunities is great. Some ideas appear to be very lucrative and others less so. However, there must be a way in which businesses can calculate whether or not a product is worth investing in. There is. Return on Investment analysis or ROI is commonly used by financial investors to advise companies where money should be allocated. The procedure is rather simple.

First determine how much the products initial investment will cost

The first part of the ROI calculation is to determine the initial investment cost. This is NOT the price of the product but the accumulative finances which will be necessary to get the product up and going. For example: If you purchase a product for £5000 and it costs you another 1k to get the product installed and then 40 work hours (at an averaged £9.25 per hour) then your initial investment part of the formula would look like this.

Initial investment = 5000 + 1000 + (40*9.25)

Initial Investment = 6000 + 370

Initial Investment =£6370

It is critical that you calculate the total investment cost and not the product cost. Many times businesses miscalculate their ROI because they forget that a product will take other costs to get it up and operational. For example: if you are purchasing a product for a low £25 a piece, you need to calculate how much the bulk rate is, promotional costs, training and setup.

If payouts are spanned out of several years you need to adjust your investment per year. For example: If you still require the 40 hours of training and it costs 1000 to upkeep and maintain the product your investment after the first year would be £1370.

How much do you want to make from the product?

The next step in determining the ROI is to ask yourself “What do I expect to get back on this investment?”. If the person selling you the product promises that you can double your investment then you would set your payback at £12,740. Now, here is where a wrench is thrown into this part of the formula. If you are expecting to double your money in a year, then leave the payback as it is. However, if your investment will return your money in say 5 years, then you would divide your payback by that amount of time to get your yearly payback.

Payback over a 5 year period to double your investment = 12740/5

Payback = £2548 per year

Determine your ROI per year percentage

The whole purpose of the ROI is to determine if you are making a smart investment. If the percentage is under 50% then the product is not giving you an adequate ROI. Percentages which are over 50% are desirable. However, most companies want their ROI to be in the 70%-80% investment area (though this may be a bit idealistic).

Here is the formula:

Return on Investment = [(Payback-investment)/Investment)]*100

If we use the Investment and Payback from earlier the formula will look like this:

ROI = [(2548-6370)/6370]*100

ROI=[-3,822)/6370]*100

RIO = -.6*100

ROI= -60% for the first year

For the second year through the fifth year your initial £5000 would not be part of the formula but just the investment to train and maintain. Your ROI will drastically change.

ROI=[(2548-1370)/1370]*100

ROI=(1178/1370)*100

ROI=.859854*100

RIO=86% for year 2 to 5

Analyse your ROI

As you can see from the formula, the return of investment will change from the initial startup cost to the next few years. Where the first year the company would see a -60% return, the following years have a 85% gain. If the company for which you are buying the product is well established (meaning that you are confident that they will be around after a year) then this would be an investment worth seeking. Keep in mind that your business must be able to take the loss of finances the first year as well. Do not bank upon the next year’s payout. Keep in mind that in this example you are only going to get £2,548 a year. Where your investment does double over time, you must calculate whether or not that first hurtle will be a financial risk that your business can handle.

ROIs are not definitive financial predictions

One thing that should be noted is that ROIs are not definitive financial predictions. No one (no matter how good an analysis they preform) can predict the future. Factors such as product repair, product recall, and other unforeseen issues will affect your ROI. While your ROI will give you a pretty definitive gauge in which to measure whether or not the product is worth investing in or not, it is ultimately the decision of the business overall and something as simple as ‘gut feeling’ may come in to play.

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