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Go green – it’s good for the planet (and great for your profit)

  admin   03/Dec/18    no responses

Never have we been more conscious of how our actions affect the everyday environment around us. After two decades of thi...

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Facebook ads for equestrian feed stores and tack shops

  admin   05/Nov/18    no responses

As the owner of a tack shop or feed store, you know that competition is rife (after all, who wouldn’t want to earn a l...

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Crafting a marketing plan for your tack shop or feed store

  admin   01/Oct/18    no responses

Tack shop or feed store owner, allow us to ask you a question – do you have any semblance of a plan for your marke...

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IGTV and you – everything you need to know

  admin   15/Sep/18    no responses

Never one to shy away from innovation, Instagram has recently announced a brand-new platform. Called IGTV, this desktop ...

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It’s time ladies and gentlemen, please

  admin   01/Sep/18    no responses

A leading pub chain of our acquaintance, trialled a new drinks promotion amongst all of its pubs in a single city. The p...

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Email marketing in the age of GDPR

  admin   20/Aug/18    no responses

GDPR – great news for many consumers, exceptionally bad for businesses the length and breadth of Europe. An articl...

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Flash Bang Wallop – what a picture, what a photograph!

  admin   01/Aug/18    no responses

Need a guaranteed ROI – read on. How many of the general public know that the beach/rolling countryside/urban environm...

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How to tell a brand story that sells

  admin   15/Jul/18    no responses

Authenticity, humanisation, the new art of storytelling – beyond these buzzwords and far past this marketing talk,...

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Who’d be a retailer in 2018?

  admin   01/Jul/18    no responses

“This town, is coming like a ghost town” – The Specials, 1981. For most of us, the first big retail casualty o...

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Getting talkative to gain business traction

  admin   01/Jun/18    no responses

Comment marketing has got a bit of a bad reputation. At best many imagine it to be ineffective, and at worst, some think...

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