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Crystal ball predictions: marketing in 2018

  admin   15/Feb/18    no responses

2017 – what a year it was. We received a masterclass from brands the world over as to how social conscience should be ...

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Time is never on your side, or anyone else’s

  admin   31/Jan/18    no responses

According to Parkinson’s Law, “work expands so as to fill the time available for its completion”.   We believ...

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Shake up your social strategy – from lacklustre trot to all-out gallop

  admin   15/Jan/18    no responses

The business world has changed – no longer are websites anywhere near enough to attract attention online. Today, socia...

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Are you beating a path to BETA this year? If not, why not?

  admin   01/Jan/18    no responses

Why do trade shows even exist anymore? In an age of technology which makes live face-to-face conferencing and events via...

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Create a Business-Boosting Blog Strategy – A Step-By-Step

  admin   15/Dec/17    no responses

You may have heard the news – blogging can be great for business.   When done right, blogging can deliver man...

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An unexpected delivery

  admin   01/Dec/17    no responses

We had a letter this week – not an invoice, a statement, a piece of direct mail or a magazine – a real-life,...

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BETA International – Seven tips for mastering the buyer/seller relationship

  admin   15/Nov/17    no responses

BETA 2018… taking place between the 21st and the 23rd of January 2018, this event is one not to be missed for any eque...

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Check out your check out flow

  admin   01/Nov/17    no responses

As we start the run-in to the busiest retail time of year, have you asked yourself how easy is it to buy on-line from yo...

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Video – the most powerful marketing tool you’re (probably) completely ignoring

  admin   15/Oct/17    no responses

You face many challenges in your business and different forms of marketing provide different solutions. Some drive new c...

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The Millennials are coming, run for the tills

  admin   01/Oct/17    no responses

This month’s view from PressPoint is going to take a swerve into global demographics – you have been warned!   ...

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