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Video – the most powerful marketing tool you’re (probably) completely ignoring

  admin   15/Oct/17    no responses

You face many challenges in your business and different forms of marketing provide different solutions. Some drive new c...

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The Millennials are coming, run for the tills

  admin   01/Oct/17    no responses

This month’s view from PressPoint is going to take a swerve into global demographics – you have been warned!   ...

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Email marketing: refining your campaign

  admin   15/Sep/17    no responses

PressPoint goes in-depth with ideas that will drag your email marketing into 2017, looking into the platforms you may wa...

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Lessons learned: practice what you preach!

  admin   01/Sep/17    no responses

The plumber’s leaky tap syndrome, the holes in the cobbler’s shoes, call it what you will, but marketing agencies ar...

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15 ideas for fostering customer loyalty

  admin   15/Aug/17    no responses

B2B companies with high customer engagement scores achieve 50% higher sales, 34% higher profitability and 55% higher wal...

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Not so social media

  admin   01/Aug/17    no responses

Social media has rapidly become a great way to connect with your friends, and businesses quickly saw the benefits as a m...

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The ultimate eCommerce SEO checklist

  admin   15/Jul/17    no responses

Making a success of your eCommerce store is a challenge not to be taken lightly, especially since the average eCommerce ...

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Hard to build, easy to destroy

  admin   01/Jul/17    no responses

It takes a long time to build a good brand and reputation but just days, hours, even minutes to destroy one.   Anyo...

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Service and sales – powerful partners for profit

  admin   15/Jun/17    no responses

Stellar customer service – it’s good business practice, and yet many companies drastically underestimate its value i...

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A matter of transparency

  admin   01/Jun/17    no responses

When it comes to selling, transparency is key – no matter the product or service. Transparency ensures expectation...

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