Client:
Allen & Page Horse Feeds
Brief: To design an advertising campaign to promote the company’s helpline and to reinforce their reputation as experts in equine feed intolerances, without infringing the codes of the ASA or VMD.
Solution: By using large images in a Polaroid format we were able to instantly communicate ‘real’ problems that readers were immediately able to identify with. The format allowed for ease of transition from a generic, non-product specific advertisement to a product specific one, that was quickly transferable from full to half pages as required.
Result: A simple, clear, concise message with a highly visual direction to action, coupled with corporate colours and typography, lead to a measurable response in calls to the helpline and therefore a conversion to increased sales.
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