 Client:
Arena Products UK
Brief: To completely redesign the existing brand with a new identity and apply to a range of shampoo products.
Solution: Firstly we assessed the competition and then produced a new company logo and strap line. The reflection on the logo provides a feeling of cleanliness. We then applied creative design across the product range to unify all five products. We sourced imagery that with a fair amount of graphic design work resulted in a new brand identity.
Result: The design achieved is considerably different to competitor products and therefore jumps off the shelf. The logo design and strap line lends itself to the introduction of further products to the range.
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Original Logo
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